Small Business Saturday will be taking place for the third consecutive year on 5th December, 2015. More than 16 million people supported local enterprises in 2014 and organisers are expecting even more to do so this year.
A host of events and workshops will be taking place in the lead up to the big day. However, it is advisable to take the time to prepare for the day itself to maximise the potential for your company.
Customer service
Concentrate on building high levels of customer service, so that you become memorable for all the right reasons. Good service is appreciated by clients and will help to foster trust and your firm’s reputation. Ask for feedback from customers as well, so that you can build on your strengths and correct any problems.
Social media
As part of a marketing campaign, social media is a valuable tool. Chat with other owners of burgeoning enterprises and use the Small Business Saturday hashtag to attract more attention. Share news of preparations for the event with others on social media sites, while you could also write a periodical blog detailing plans for the day itself or upload videos.
Marketing
Spend the next few months making sure that everyone knows about your company, as well as the goods and services you provide. You can do this with traditional advertising methods, press releases and other promotions. Make sure that all your customers know about Small Business Saturday and any discounts or other offers that will be available.
Finance
Plan your finances ahead of time, as you will require funding for any advertisements, promotional materials and other expenditure for the day. If you outsource accountancy tasks, make sure that your providers are aware of your participation in Small Business Saturday. Forecasting sales and expenditure will make it possible to invest in the event without leaving the company in financial trouble.
Reduce expenditure
Look at ways to decrease costs during the next few months. Cut your overheads if possible, so that you have more money to invest in building the future of your enterprise on Small Business Saturday. Also, switch to cheaper suppliers where possible, including utility providers. Consider leasing equipment rather than buying outright, although you may be able to claim capital allowances if you buy new goods, which will reduce your tax bill at the end of the year.
Consult with a professional before the event this year, as they will be best placed to tell you what you need. If you would like more advice on preparing for Small Business Saturday, give us a call today.